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CN EN VN
BRAND DEVELOPMENT
BRAND DEVELOPMENT
Brand Development Strategy

The company implements a brand strategy of combining high and low levels of multiple brands and categories to meet the needs of consumers in different categories.


The company currently owns multiple independent brands such as Bonsen, Bonsaii Bonsai, Bonsenkitchen, FRESKO, Bangxiansheng, Bangsheng, etc.


After years of deep cultivation, Bonsaii, FRESKO, and Bonsenkitchen brands have developed into single item champions in multiple sub categories.


The company has obtained brand authorization for HP's machinery products in the Asia Pacific region and has reached a strategic cooperation agreement with JD,


Becoming the only authorized party for HP machinery products in the Asia Pacific region fully demonstrates the improvement of brand operational capabilities and the advantages of manufacturing capabilities.

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Multi brand operation mode
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All category small home appliance brands
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Professional brand, professional platform, and professional production line

Bonsaii adheres to the principle that "a paper shredder that can work continuously is a good paper shredder." We continuously introduce various types of paper shredders that can work continuously, as well as various efficient office equipment and supplies with novel appearances, to help every professional improve work efficiency and easily enjoy life

Bonsenkitchen is a kitchen appliance brand under Guangdong Bonsen Chuangke Electric Appliances Co., Ltd. Various types of kitchen appliances meet people's pursuit and imagination of a colorful life

Crafty design enables people to live and work in a comfortable and safe environment

Adhering to the concept of enjoying life, aiming to help people better enjoy life, get along well with the environment in the current time and space, and pursue happiness and reconciliation with themselves

Only a kitchen with all five senses can trigger happiness. The rich and colorful kitchen products not only make young people fall in love with cooking, but also the possibility of creating a happy life with their own hands

Bangze has obtained brand authorization for HP machinery products in the Asia Pacific region and has reached a strategic cooperation agreement with JD, becoming the only authorized party for HP machinery products in the Asia Pacific region.

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